I was constantly launching forward and pushing myself in so many different directions. I didn’t realize that you have to have “Bow and Arrow” phases in your business where you pull back to rest and recover so you can launch forward and go hard.
It had to be difficult and that I should be working myself into the grave if I wanted to be successful. I had this idea in my head that running a business couldn’t be easy. I was still doing one-on-one work managing individual accounts and had launched my signature course, YouTube for Bosses, but a nagging voice in my head said, “You’re not busy enough.” So I added on agency work and I also started taking on sponsorship opportunities, because I was constantly being pitched now that I had an audience. But I couldn’t handle it all because I was my business. After the videos took off, momentum was building around my business. The first mistake was having multiple business models running all at the same time. Lenarduzzi: There were actually two big mistakes that I paid the same price for by falling victim to burnout and ending up having the paramedics take me to the hospital. What’s more, valuable content will continue to work for you even when you’re not working.īurns: What would you say is the biggest mistake that you’ve made in your entrepreneurial career? Great content on YouTube has nothing to do with aesthetic perfection, and everything to do with relevancy to the right viewer. It started to get a lot of views, so I wondered, “What if I just answered social media questions in my YouTube videos?” My channel took off-and it didn’t matter that I was barely wearing any makeup and wearing a t-shirt with halfway decent lighting.
Periscope had just debuted and I was getting a lot of questions about it, so I made a tutorial explaining how to use the platform. So I decided to make just a few more videos. My clients kept asking me questions about their social media accounts and I got tired of giving everyone the same responses over and over again. These Four Mistakes Helped One Woman Build A Multi-Million Dollar Online Business | Stephanie Burns Georgia Street Mediaīurns: How did you know it was time to go back to YouTube after quitting it?